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7:30 am 9:00 am
Registration and Networking
9:00 am 10:30 am
Welcome and Opening Keynote Teemu Huuhtanen, Executive VP, Marketing and Business Development, Sulake Corporation and President, North America, Sulake Inc. David Luner, Senior Vice President Interactive & Consumer Products, FremantleMedia Enterprises, North America
Engaging Kids
Engaging Youth
Virtual Goods and Gifts
Room 1E09
Room 1E07
Room 1E08
10:30 am 11:00 am
Networking Break and Demos
11:00 am 12:00 pm
Evolution of the Toy Industry
Virtual Worlds By The Numbers: A Look at the Market Research
What Are Virtual Goods, Gifts And Why They Matter
Understanding Your Audience and Optimizing Revenue Streams
12:00 pm 1:00 pm
Lunch and Demos
1:00 pm 2:00 pm
It's The Activity Stupid: Keeping Them Engaged
Virtual Worlds Metrics
Ecommerce 2.0: The Emerging World of Virtualized Transactions
2:00 pm 2:30 pm
2:30 pm 3:30 pm
Where the Boys Are: Evolution of Toys and Play
Music Goes 3D: The Music Industry's Next Great Frontier
What Users Want - Getting People To Interact With Your Goods
3:30 pm 4:00 pm
4:00 pm 5:00 pm
COPPA And Security Issues In Kids VWs
Parallel Virtual Worlds And The Transformation of Browsing the Web
Investor & Entrepreneur Meetup
5:00 pm 5:30 pm
View exciting demos
8:00 am 9:00 am
Welcome and Opening Session Fireside Chat with Jack Buser, Director of PlayStation®Home Sony Computer Entertainment America (SCEA). Interviewed by VirtualWorldsNews.com Editor Joey Seiler
Monetization and Marketing Strategies for Kids Worlds
Tap Into the Emotional Triggers of Tweens
Teen Spending & Finance
International Strategies: VWs Around The World
V Goods and Gifts As a Marketing Strategy: Rethink How You Market
TV and VW tie-in's: What Works
Narration and Engagement in Virtual Worlds
Case Study: Scion Drives Youth Engagement with Gaia
Case Study: Gifting on the iPhone
Connecting Online Worlds to Offline Products (Retail and VW crossovers)
The Collision of Games Virtual Worlds and Social Networks
Implementing Goods In Your Site, World Or Game
What Motivates Kids: A Panel of Kids Tell All
Case study: Seventeen Magazine
Payment Systems That Power Social Monetization