Andrew Schneider has been a digital entertainment industry leader and catalyst for emerging business opportunities at the crossroads of media and technology for over 14 years. Prior to founding Live Gamer, Schneider served as Executive Vice President of Marketing at Wind-up Records, the world¹s leading independent record label, where he focused on digital innovation. Previously, during his eight year tenure at Sony Pictures Digital, Schneider developed and launched award-winning interactive marketing campaigns for major entertainment franchises, developed consumer broadband content services, and launched user-generated media tools and applications. Schneider began his career at NBC Television Network, where he inaugurated the company¹s interactive marketing practice with the network¹s first online presence.