Sponsors
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Dan Ferguson
Founder and Director of Game Development
Blockdot, Inc.
 Dan Ferguson has been designing games for over a decade
and is considered by many to be one of the forefathers of Advergaming. In
the late nineties he co-created the internet phenomenon Elf Bowling, the
first independent PC game to reach over 7.5 million installs in one month.
In 2001, Dan co-founded Blockdot, a leading producer and provider of casual
games and company sponsored Advergames across multiple platforms, including
the Internet, print, handheld and mobile devices. Dan leads Blockdot’s game
group and drive the ideas that keeps this firm on the leading edge.
Blockdot has created over 800 games for a broad-range of brand name
companies, including American Airlines, AT&T, Citibank, GlaxoSmithKline,
Kraft, LEGO, Microsoft, M&Ms Brand, Nokia, Universal Pictures, VISA and
Verizon.
Millions of people play Blockdot games on its game site www.kewlbox.com,
which consistently ranks as one of the Top 30 gaming portals on the Internet
and is often used as the launching site for client Advergames. To date,
Blockdot games have been played over 600 million times and are responsible
for nearly 100 million hours of lost productivity. He apologizes.
Dan has won numerous awards for his work, including the prestigious
Brandweek Magazine’s Marketer of the Next Generation Award and Adweek’s Buzz
Award. He speaks at numerous game and marketing conferences every year as a
subject matter expert in online marketing, Advergaming, casual games,
interactive marketing, and video game design.
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