Jerry Paffendorf is co-founder and creative director of Wello Horld, a startup inspired by virtual worlds that does realtime social web stuff everywhere in the browser: the World Wide World. Prior to that he was resident futurist at The Electric Sheep Company and an author of the Metaverse Roadmap project with the Acceleration Studies Foundation, looking at coming convergence between social nets, video games, virtual worlds, geo mappy things, mobile, sims and reals. Jerry hops back and forth between New York and San Francisco. He also works on this mysterious thing called Crazy Company and likes making, maybe, the world a freer better more funner and understandable place, when he can.