Laurie Petersen is general manager of Minyanville Family Media, a division of Emmy Award-winning Minyanville Media Inc., and ringleader of MinyanLand, a virtual world for kids in grades 3-5 that focuses on
earning, saving, spending and giving. Developed in conjunction with the National Council on Economic Education, MinyanLand has surpassed 300,000 registrants and is a part of the GoFish network and is also
distributed through MinyanLand.com., the FunSchool channel of Kaboose and KOL.

Laurie is a new media veteran and first jumped online in the '80s as an editor at pioneering ventures for CBS and The New York Times Co. She went on to lead development of multiple online properties in senior executive roles at Mediacentral.com, the women's community iVillage, BarnesandNoble.com, and financial portal TheDeal.com.

As executive editor of MediaPost Communications, Laurie launched Marketing Daily and directed all interactive industry coverage and the OMMA Awards, while editing Online Media Daily and OMMA Magazine.

Laurie also spent five years in M&A research as a senior vice president at Gruppo, Levey & Co., a boutique investment bank focused on media and direct marketing company transactions.

Laurie received her B.A. in Communications from Rowan University. in the days when it was still called Glassboro State College.