Sponsors
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Martin Herdina
CEO
FatFoogoo
 Prior to starting FatFoogoo Martin has successfully
defined and led the implementation of multi-million dollar projects for
T-Mobile International, Yahoo Int’l, AT&T Wireless and Skype for managing
and delivering intangibles such as ringtones, wallpapers and mobile games.
Combining these experiences with his strategic track record as VP Product
for ucpmorgen and Director Product Marketing for Qpass in Seattle, USA make
Martin an expert and thought leader in emerging market segment around
virtual goods and services.
Martin has broad media and press experience, has been speaking at a number
of industry events (IIR, IBC, etc.) and is a recognized expert and reference
for European journalists and editors around virtual asset trading and mobile
DRM.
Before joining ucpmorgen, Martin has been driving the mobile content
strategy at T-Mobile Austria, being responsible for mobile entertainment and
mobile navigation services.
Martin has been studying international business and computer science at the
University of Innsbruck/Austria and at Hawaii Pacific University/USA.
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