Michael Cai serves as Vice President of Video Games for Interpret, a leading media and technology research firm. He leads the company’s gaming vertical, providing a wide variety of market research and analysis products to help clients gain a comprehensive understanding of consumer gaming habits and interest and make strategic decisions. Prior to joining Interpret, Cai served as Director of Digital Media and Gaming for Parks Associates. During his tenure with Parks Associates, Cai established and grew its gaming coverage practice and led a research team to provide syndicated and custom research for digital media, gaming and service provider industries.

Cai has authored and managed more than 30 industry reports and custom research projects and has presented his findings at such high-profile events as Game Developer’s Conference, E3, Consumer Electronics Show, Digital Hollywood, Virtual Worlds Expo, and The New York Games Conference.

Cai was born and raised in China, where he received his Bachelor of Economics in 1997 before earning his Masters from Landegg International University in 2000 and his MBA from Baylor University in 2002.