Sergio has more than 13 years of operational experience in marketing, product management, business development, sales and finance from business and consumer technology companies. Sergio is focused on investments in the software, internet, and media sectors. His current investments and board seats include Center'd and myYearbook. He is also a board participant and actively involved with M-Factor, Lending Club, and Picateers.

Prior to Norwest Venture Partners, Sergio served as Vice President of Product Marketing for Photobucket, which was successfully sold to News Corp for a reported $300M. At Photobucket, Sergio drove product marketing, public awareness and user experience, which helped accelerate Photobucket’s growth to more than 40 million unique visitors per month. Previously, Sergio served as Director of New Ventures at eBay, Inc. and as General Manager of the consumer electronics marketplace at eBay, which he grew from $150 million to over $500 million in gross merchandise sales in less than three years. Sergio holds an MBA from Harvard Business School and a Bachelor of Science Degree in Industrial Engineering from Stanford University.