Captain Hoff is the CEO of ROCKETON. He is also a founding member of the Academy of Television's Interactive Media Group and the founder of the San Francisco Chapter of the Producers Guild of America. Prior to starting ROCKETON, he was the COO and co-founder of Zannel, the first large-scale mobile instant media messaging platform. Before that, he was the North American Studio Head for Infospace, where he ran the U.S. mobile games publishing & development group. From 1998 - 2002, he was the Chairman & CEO of Spiderdance, Hollywood's leading interactive television studio, whose customers included NBC, Viacom, Time Warner, TBS, GSN and A&E. He also consulted for R/GA Interactive, designing projects for Kodak, Disney, Intel, AdAge, and Children's Television Workshop. From 1994 - 1998, he ran LavaMind, a developer & publisher of computer games and entertainment websites. While in Japan, he worked for Sega, generating new concepts for games and amusement rides. Prior to Sega, he was a Hollywood development executive at Fries Entertainment, where he managed TV development. He graduated from the University of California with a BS in Electrical Computer Engineering and went on to earn a Masters in Film & Television from USC. He is also the co-author of "Game Design Workshop" published by CMP in 2004.