|
|
Sponsors
|
Ted Sorom CEO Rixty, Inc. |
|
 Ted is CEO of Rixty, an
innovative youth-controlled cash-based payment system that allows youth to
pay for online entertainment offerings as easily as buying at the store down
the street. As entertainment has moved online, the teen population has
followed, but insufficient payment system evolution has limited their online
spending. Rixty was founded to empower youth online spending giving them a
true Web 2.0 way to engage with their entertainment dollars. In creating Rixty, Ted leveraged his years of executive experience in high-tech product development and his experience developing cutting edge toys and consumer products for Target, Gap Kids and Dreamworks. Ted adds to his youth product experience with firsthand knowledge of the virtual world and gaming space. Ted has sent the past 1 ½ years meeting with teens and researching their unique online finance habits and spending needs. Ted has a BS from Dartmouth College, a Masters from Stanford University and an MBA from the Haas School of Business at UC Berkeley.
|
