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As
executive vice president, Marketing and Business Development, Sulake
Corporation and president, North America, Sulake Inc., Teemu Huuhtanen is
instrumental in leading the continued development and growth of
Finnish-based Sulake’s top property, Habbo, one of the world’s most popular
online social networking and virtual world communities for teens.
Huuhtanen is responsible for cultivating relationships with major music,
television and motion picture studios, as well as creating unique joint
ventures with advertisers throughout the entertainment, retail, fashion and
sports industries to generate relevant and interactive brand partnerships.
His mission is to bring real-world mainstream entertainment properties and
brands that are important to Habbo’s teen user base into the virtual
community.
Huuhtanen also oversees global marketing and public relations efforts for
Sulake Corporation. He leads the Sulake team, which is responsible for the
company’s online and offline marketing, as well as communications and PR.
As an accomplished thought leader for the digital entertainment landscape,
over the past four years Huuhtanen has regularly been a speaker at the
industry’s premier conferences and business forums. He frequently addresses
issues such as in-game brand engagement, working with entertainment
properties, social networking and online gaming monetization models, among
many other topics.
The Hollywood Reporter recently ranked Huuhtanen on its “Digital Power 50
List” of top innovators who influence the creation and distribution of
online content. He was also named one of Digital Media Wire’s “25 Executives
to Watch in Digital Entertainment.” American Venture Magazine appointed
Huuhtanen to their list of the “Top 40 Under 40” executives to watch in the
technology industry for 2007.
Huuhtanen served as a panel judge at the Hollywood Netawards and Hollywood
Mobile Awards during the 2008 Hollywood Film Festival. Also, he served as a
member of the 2008 Virtual Worlds Expo advisory board.
Since Habbo’s launch in 2000, Huuhtanen has helped grow the teen virtual
community to more than 11.5 million unique monthly users worldwide, in 33
countries on six continents. (Google Analytics).
Prior to joining Sulake, Huuhtanen held several senior consumer and B2B
sales and business development posts for numerous digital start-up companies
worldwide.
Huuhtanen is based and oversees Sulake’s North American headquarters in
Santa Monica, Calif.
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